OUR SERVICES
Turning B2C Products
into Success Stories
"I scaled products at million, billion, and trillion-dollar levels. It always comes down to product psychographics.
That’s it! That is the secret."
— Dr. Jazouli
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Psychographic
Product Marketing
B2C products struggle to attract the right customers.
We unlock their growth by making people and the internet recommend their products.
Our data science team analyzed what makes people, search engines, AI chat, and social media recommend a specific product.
The result: product psychographics.
How it Works
We develop your product psychographics to attract your ideal customers.
We optimize your content for psychographics (human beliefs, values, and interests), and align with events and partners who already have your customers.
We don’t chase sales. We connect with your ideal customers through shared psychographics.
MEMBERSHIP OUTLINE
1 questionnaire. 3 phases.
To scale your revenue.
No theory. No lectures.
Just plain execution.
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PHASE 1: BUILDING THE FOUNDATION
Discover your product psychographics, ideal customer, and discuss 1:1 with Dr. Jazouli.
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We will discover the psychographic attributes inspiring your product through your answers to our comprehensive questionnaire. The questions will cover your product(s), your personality, your professional experience, etc. This is how we transform your product from a commodity into human beliefs, values, and interests.
This step is the initial seed that enables people, search engines, AI chat, and social media to connect your product with specific psychographics and then pair it with the ideal customers who share similar psychographics (beliefs, values, and interests).
In other words, this is what makes your product get organically recommended, while others are ignored.
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We will identify the ideal audience who shares the same psychographics inspiring your product. Every member of that audience is eager to explore, purchase, and promote your product.
This is a huge win, as it allows you to know exactly your ideal customer psychographic attributes, and how to reach them online, through events, and through partnerships.
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We will schedule your 1:1 video session (Zoom) with Dr. Jazouli to discuss your product psychographic report, address your questions, and capture your feedback.
This is an opportunity to prepare your product for human connection with one of the world’s top product marketing experts.
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PHASE 2: FIRST-PARTY REVENUE
We develop monthly psychographic themes and templates to multiply your revenue.
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We will provide your homepage content themes and templates that establish an instant psychographic connection with your ideal customer.
This includes the anchor, headline, psychographic statement, etc. Our goal is for people, search engines, AI chat, and social algorithms to consume your website content and categorize your product within a specific psychographic profile.
This is exactly what makes people and the internet recommend your product to customers who share similar psychographics. Plus, the content is designed to trigger an emotional reaction from the visitors. When your audience is emotionally attached to your product, sales become intuitive.
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We will develop your monthly psychographic social media content themes and templates. This will allow social algorithms to consume your optimized content and organically recommend and feature your posts to the ideal customer. The goal is to boost the organic discovery and shareability of your product. Therefore, increasing the demand for your product through social media.
This is the only way to grow organic demand and revenue through social media. Because without psychographics, social algorithms are unable to categorize your posted content and thus ignoring it.
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If done correctly, this is one of the most under-utilized gold mines in multiplying your revenue growth.
We will build and share with you a psychographic email strategy and monthly content themes and templates that multiply engagement and convert it into paying customers.
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We will provide your blog content themes and templates that communicate the beliefs, values, and interests inspiring your product. Your blog content will not read like an ad, but rather, it will attract and engage those who share similar psychographics.
The blog content will become a long-term strategy that constantly signals your product psychographic attributes to people, the web crawlers, AI models, and social algorithms. Your blog will enable future recommendations of your product to the ideal customer.
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PHASE 3: THIRD-PARTY REVENUE
We expand your product psychographic reach through events and partnerships.
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Our team will identify monthly psychographic-driven events in your region and/or online to boost awareness and establish credibility and trust within your target community of customers.
Each event is carefully selected based on psychographic alignment. Thus, each event is chosen based on your target customer’s beliefs, values and interests. This ensures that the events will be 100% relevant to what your product stands for and what it offers.
In addition, we will show you how to utilize those events to capture the demand for your product and turn it into sales growth.
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Every month, we will provide you with key third-party partners that share your psychographics (beliefs, values, and interests) and already have your target customers. Then, we will show you how to reach and connect with them.
Every one of these psychographic-driven partners has already earned the trust and loyalty of your target customers. If executed as recommended, these partnerships will increase demand for your product and multiply sales, without increasing effort or cost.
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You launched your product.
We make people and the internet recommend it.
Your monthly action plan to attract your ideal customers and scale revenue.
(Free cancellation)
OUR PROMISE
Pair membership provides you with everything you need to scale your revenue.
What you’ll
Access
The World’s Most Effective
Product Marketing System
Make people, search engines, AI chat, and social media recommend your product to the ideal customer.
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What you’ll
Execute
Your Monthly Content,
Events, and Partnerships
Access psychographic content for your website, social media, email, and blog, plus relevant events and partnerships.
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What you’ll
Achieve
Scaling your Product into
Seven-Figure Revenue
Identify your product psychographics, attract your ideal customer, and accelerate your product growth.
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You launched your product.
We make people and the internet recommend it.
Your monthly action plan to attract your ideal customers and scale revenue.
(Free cancellation)
FAQs
Why should I care?
Over 15 years ago, during his doctoral research, Dr. Jazouli reverse-engineered the operational availability of avionics systems to solve a multi-billion-dollar problem for NASA, Boeing, and the aviation industry. Today, our team is applying that same mental model to solve one of the most urgent product growth problems.
Our data science team spent over a year and significant resources analyzing how and why people, search engines, AI chat, and social media organically recommend a specific product, while ignoring others. The results showed that the dominant attribute is psychographics, specifically, human beliefs, values and interests. Search engines, AI chat, and social media recommend products to customers who share similar psychographics.
Through applying Psychographic Product Marketing, Dr. Jazouli has achieved a successful acquisition of his children’s building toys startup, launched two seven-figure membership sites, and transformed a local retailer into a billion-dollar organization.
In simple words, what is Psychographic Product Marketing?
It is a new product growth system that establishes the psychographic attributes (beliefs, values and interests) inspiring the product, and then attracts an audience of customers who share those same attributes. We call it a psychographic-driven audience. Every member of that audience is eager to explore, purchase and promote the product. For a psychographic audience, the product is no longer a commodity, but rather a set of shared beliefs, values and interests that create an emotional connection to what the product is and what it stands for.
Why would people and the internet recommend my psychographic-driven product?
Everyone told us that we can’t. But a year later, we did it. We reverse-engineered what makes people, search engines, AI chat, and social media recommend a specific product, while others are ignored.
People and the internet LOVE products driven by human beliefs, values and interests. Because those psychographic attributes humanize your product, and therefore send strong psychographic signals to people, Google, ChatGPT, Instagram, etc. to easily match and recommend your product to customers who share those same psychographics.
Psychographic positioning enables people and the internet to organically attract your ideal audience and convert them into lifelong customers.
What is Pair membership?
We simplified the implementation of the psychographic product marketing system. You only need to answer our comprehensive founder questionnaire, for our team to analyze your product and your answers to the questionnaire. Then, we will develop your monthly psychographic content themes and templates for your website, social media, email, and blog, plus relevant events and partners who already have your customers.
We provide everything you need for you to successfully execute the psychographic product marketing system. As a Pair member, you will receive our customized monthly deliverables to enable you to organically attract your ideal audience and convert them into lifelong customers.
There are three core benefits to becoming a Pair member. First, you quickly develop your product psychographic foundation to scale your revenue. Second, you significantly reduce your time-to-market by enabling people, search engines, AI chat and social media to organically recommend your product to the ideal customer. Third, you implement the world’s most effective product marketing system that has been tested and proven to increase demand and multiply revenue.
Who is Pair membership for?
Pair membership is for engineer-founders with great products, but struggling to attract the right customers.
Whether you’re launching a new product or trying to scale an existing one, Pair Membership helps you identify your product psychographics, attract your ideal customers, and grow demand through online content, relevant events, and partnerships.
You’re only one questionnaire away from your seven-figure success story.
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You launched your product.
We make people and the internet recommend it.
Your monthly action plan to attract your ideal customers and scale revenue.
(Free cancellation)
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“Machine learning is the decision-maker in search engines, AI chats, and social media. We also know that machine learning wants to be as human-like as possible.
Therefore, to unlock organic recommendations, you must humanize your product.”
— Dr. Jazouli
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The same technical approach once applied to NASA, now enabling your product growth.
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Get Recommended
You launched your product.
We make people and the internet recommend it.
Your monthly action plan to attract your ideal customers and scale revenue.
(Free cancellation)