It all started with a community of engineer-founders based in the Washington DC metropolitan area, who dreamed to make a living and prosper doing what they love.

Our Founder & CEO

TJ | Taoufik Jazouli, Ph.D. | LinkedIn

“As a former engineer, I’ve always been obsessed with the 80/20 rule. It’s everywhere around us. For example, in product marketing, psychographics is the 20% effort that drives 80% growth.” Explains Dr. Jazouli. “In 2014, I founded and ran a children’s toys startup. Psychographic product marketing led me to a successful exit that changed my life forever. Since then, I’ve applied that same system to successfully launch multiple seven-figure membership sites, grow a local retailer to a billion-dollar organization, and transformed one of the largest companies in the world.” says Dr. Jazouli.

Dr. Jazouli is a serial entrepreneur, inventor and product marketing wizard. He is the founder of the Psychographic Product Marketing system. As a young child, Dr. Jazouli was identified as extremely gifted in both math and art — a rare combination of giftedness. He has a bachelor, two masters, and a doctorate in technical and business fields. He is currently based in Virginia, with his wife and two children.

Over the last decade, Dr. Jazouli has successfully helped engineer-founders launch and scale their ideas and products into seven-figure revenue, as well as enabled large organizations make the million-to-billion leap.

Connect and Follow Dr. Jazouli on LinkedIn

Dare to Dream

“Today, product marketing is my superpower. But that was not always the case. As a young engineer, I struggled with marketing. To be honest, I’ve had my fair share of failures. I invented, developed, and launched many products that went nowhere. Looking back, they were great products, but poorly marketed.” states Dr. Jazouli, describing his early entrepreneurial journey.

“One of my early career successes came from my wearable building blocks invention. The toy product was great, but yet, lacked adoption and sales. I spent months collecting, analyzing, and modeling any data I can get my hands on. As a result, I decided to shift from promoting the building toy to sharing the importance of developing confidence in young children. That approach alone saved my startup and changed my life as an entrepreneur.” explains Dr. Jazouli, sharing his accidental discovery of psychographic product marketing.

Since then, Dr. Jazouli has developed and structured the entire psychographic product marketing methodology into an easy-to-implement repeatable system of attracting large audiences and converting them into lifelong customers. The magic of Psychographic Product Marketing is that once it’s established, it enables people, search engines, AI chat and social media to organically attract the ideal customer. The secret sauce of this new system is a mix of data science, business, and psychology.

From NASA to Revenue Growth

Over 15 years ago, during his doctoral research, Dr. Jazouli reverse-engineered the operational availability of avionics systems to solve a multi-billion-dollar problem for NASA, Boeing, and the aviation industry. Years later, he applied that same engineering mindset to product marketing: analyzing human psychology and internet algorithms to identify what matters most, and then building a repeatable system.

Today, our team applies that approach to one of the biggest challenges facing engineer-founders: building a great product, but struggling to attract the right customers.

We spent over a year and significant resources reverse-engineering how and why people, search engines, AI chat, and social media recommend one product while ignoring others. The result was psychographics, specifically, beliefs, values, and interests. Psychographics create emotional connections between products and customers. They also provide signals that help people and the internet understand what a product represents and who may be interested in it.

Today, we help engineer-founders implement Psychographic Product Marketing to attract their ideal customers and scale revenue.

Join us today! Many engineer-founders. One community.