Our Founder & CEO

TJ | Taoufik Jazouli, Ph.D. | LinkedIn

“I love marketing. I’m obsessed with marketing. It is the most powerful thing in the human history. In 2014, I founded and ran a children’s toys ecommerce startup. Belief-based marketing led me to a successful exit that changed my life forever. Since then, I’ve applied that same marketing approach to grow a local retailer to a billion-dollar organization, worked with the largest companies in the world, and helped several ecommerce solopreneurs scale to million-dollar sales.” says TJ.

TJ, short for Dr. Taoufik Jazouli, is a serial entrepreneur, inventor and marketing wizard. He is the inventor and founder of belief-based marketing. As a young child, TJ was identified as extremely gifted in both math and art — a rare combination of giftedness. He has a bachelor, two masters, and a doctorate in technical and business fields. He is currently based in Virginia, with his wife and two young children.

Over the last decade, TJ has successfully helped ecommerce founders launch and scale their ideas and products into seven-figure successes, as well as enabled several organizations make the million-to-billion leap.

Connect and Follow Dr. Jazouli on LinkedIn

Early Career…

“Everyone is a failure. Until they make it. Then they’re genius. Sounds brutal? Well, that’s how it is. I’ve had my fair share at failing. I launched a few of ecommerce products that went nowhere. Looking back, they were great ideas, but poorly marketed.” states TJ, describing his early entrepreneurial journey.

“One of my early career successes came from my wearable building blocks invention. The product was great, but yet, lacked exposure and sales. I spent months collecting, analyzing, and modeling any data I can get my hands on. As a result, I decided to shift from promoting the building toy to sharing the importance of developing confidence in young children. That approach alone saved my ecommerce startup and changed my life as an entrepreneur.” explains TJ, sharing the origin story behind belief-based marketing.

Since then, TJ has developed and structured the entire belief-based marketing approach into an easy-to-implement repeatable system of attracting large audiences and converting them into paying customers. The magic of belief-based marketing is that once it’s established, it enables AI, social, and search engines to organically attract the ideal buyer for your product. The secret sauce of this new approach is comprised of a mix of engineering, business, and phycology.

From NASA to Marketing

Over 15 years ago, during his doctoral research, TJ reverse-engineered the operational availability of avionics systems to solve a multi-billion-dollar problem for NASA, Boeing, and the aviation industry. Today, our team is applying that same mental model to solve one of the most urgent marketing problems in ecommerce. Briefly, we have reverse-engineered how and why AI, social, and search engines organically recommend a specific ecommerce brand or product. The results show that the dominant attribute is psychographics, specifically, belief.

It turns out that AI, social, and search engines (just like humans) love products that are belief-based, because the models and algorithms are able to consume their psychographic attributes and connect those products with humans who share those same attributes. Beliefs trigger emotions, and when people are emotionally connected to your product, selling becomes intuitive.

Today, we are helping ecommerce founders around the world implement, launch and manage their marketing to attract their ideal audience and convert them into lifelong customers. Remember, you’re only one audience away from your seven-figure success.

Join us today! Many entrepreneurs. One community.