It all started with a community of entrepreneurs based in the Washington DC metropolitan area, who dreamed to make a living and prosper doing what they love.

Our Founder & CEO

TJ | Taoufik Jazouli, Ph.D. | LinkedIn

“I’m obsessed with the 80/20 rule. It’s everywhere around us. For example, in sales, psychographics is the 20% that drives 80% of the growth.” Explains Dr. Jazouli. “In 2014, I founded and ran a children’s toys startup. Psychographic product sales led me to a successful exit that changed my life forever. Since then, I’ve applied that same system to successfully launch multiple seven-figure membership sites, grow a local retailer to a billion-dollar organization, and transformed one of the largest companies in the world.” says Dr. Jazouli.

Dr. Jazouli is a serial entrepreneur, inventor and growth wizard. He is the founder of the Psychographic Product Sales system. As a young child, Dr. Jazouli was identified as extremely gifted in both math and art — a rare combination of giftedness. He has a bachelor, two masters, and a doctorate in technical and business fields. He is currently based in Virginia, with his wife and two children.

Over the last decade, Dr. Jazouli has successfully helped global entrepreneurs launch and scale their ideas and products into seven-figure sales, as well as enabled large organizations make the million-to-billion leap.

Connect and Follow Dr. Jazouli on LinkedIn

Dare to Dream

“You’re a failure. Until you make it. Then you’re a genius! Sounds brutal? Well, try anything new or different, and you’ll be harshly judged by everyone. That’s how it is. I’ve had my fair share at failing. I launched a few products that went nowhere. Looking back, they were great products, but poorly marketed.” states Dr. Jazouli, describing his early entrepreneurial journey.

“One of my early career successes came from my wearable building blocks invention. The toy product was great, but yet, lacked adoption and sales. I spent months collecting, analyzing, and modeling any data I can get my hands on. As a result, I decided to shift from promoting the building toy to sharing the importance of developing confidence in young children. That approach alone saved my startup and changed my life as an entrepreneur.” explains Dr. Jazouli, sharing his accidental discovery of psychographic sales.

Since then, Dr. Jazouli has developed and structured the entire psychographic sales growth methodology into an easy-to-implement repeatable system of attracting large audiences and converting them into lifelong customers. The magic of Psychographic Product Sales is that once it’s established, it enables people, search engines, AI chat and social media to organically attract the ideal customer. The secret sauce of this new system is a mix of data science, business, and psychology.

From NASA to Sales Growth

Over 15 years ago, during his doctoral research, Dr. Jazouli reverse-engineered the operational availability of avionics systems to solve a multi-billion-dollar problem for NASA, Boeing, and the aviation industry. Today, our team is applying that same mental model to solve one of the most urgent growth problems. Briefly, we spent over a year and significant resources to reverse-engineer how and why people, search engines, AI chat, and social media organically recommend a specific product. The results showed that the dominant attribute is psychographics, specifically, beliefs, values, and interests. Psychographics is the 20% that influences over 80% of people, search engines, AI chat and social media recommendations.

Search engines, AI chat and social media (just like humans) LOVE products that are driven by psychographics, because the models and algorithms are able to consume the human-like psychographic attributes of those products and then connect them with customers who share those same attributes. Psychographics trigger emotions, and when customers are emotionally connected to your product, sales become intuitive.

Today, we are helping entrepreneurs and founders around the world implement, launch and manage this new growth system to attract their ideal audience and convert them into lifelong customers. Every founder is one questionnaire away from a seven-figure growth.

Join us today! Many entrepreneurs. One community.